Our lives aren’t really ours. Like it or not, we’re all part of a much larger world, and everything we do affects others. When we don’t make our best contribution, therefore, everyone loses.

  • When I don’t manage my time, I don’t just cheat myself out of additional productivity. I cheat you out of the better work I could have produced.
  • When you phone it in professionally, you cheat me (your colleague or client) out of a genuine human connection.
  • When I don’t take care of my body, I cheat my family out of quality time (years? decades?) with Future Me.
  • When you throw in the towel, you cheat me out of the breakthrough you would have achieved if you’d just pushed a little harder.

Applying maximum effort on a daily basis is truly hard work, and every day can’t be a winner. But we need your best work—it makes the world a better place.